More than green! The added value of Cradle to Cradle in Architecture and Urban Planning
9 March 2011
A lecture by William McDonough, William McDonough + Partners / MBDC, Virginia/USA in the frame of the Cradle to Cradle Festival at Aedes Architecture Forum
William McDonough is a world-renowned architect and designer, founding principal of William McDonough + Partners Architecture and Community Design, Virgina, USA. He is also the cofounder and principal, with German chemist Michael Braungart, of McDonough Braungart Design Chemistry (MBDC), which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.
William McDonough was honoured with three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world."